Blind Dating is Not an Effective Job Search Strategy

Have you ever been on a blind date? No? I haven’t either. Let’s go through what might be a typical blind date scenario. It is important to see the picture from this viewpoint. Next week we will explain why blind dating is not an effective job search strategy.

Let’s say that a stranger told you that there was a person whom you should meet and go out on a date. What would your response be?

Let’s say that someone you knew told you that there was a person whom you should meet and go out on a date. What would your response be?

Let’s say that your best friend told you that there was a person whom you should meet and go out on a date. What would your response be?

My hope is that you would ignore the stranger; period.

If someone you knew suggested a date, most of us might ask a question or two. If the answer sounded like a “WOW!”, then we might at least consider meeting the person on a casual basis first to get our own opinion. That casual introduction could start out as simple as using Twitter, Facebook, LinkedIn, or even email. If interest increased, perhaps a causal meeting for coffee in a highly public area might be warranted. At a minimum, most of us would still be very nervous. You never know whom you might really be meeting. Movies have been made of such things.

If your best friend told you, you would probably ask a number of questions and measure both the content of the reply and how well your best friend knew the person. You would be wise to still follow the caution of very slow steps before committing to a date.

What is the difference? Trust. You cannot trust a stranger’s opinion or motive. You may not be able to trust the opinion of someone else whom you know. You would more likely trust your best friend and at least be willing to meet the person, without initially committing to a date or a relationship.

Before we explain how this relates to jobs, please consider if you agree with my opinion. Next week’s blog will explain how this ties into getting a job.

Job Searching using Job Boards or HR leads is a Consumer Sale, not a Business Sale

If you read Job Searching is a Business to Business Sale, NOT a Consumer Sale parts one through three, you will understand why what I am about to say. If you have not read them, please read them before reading further.

Job Boards and HR are efficient ways for companies to filter the mass amounts of potential candidates for specific job openings in a company.

HR is a matchmaker of qualified leads from a mass group of job seekers. HR does not make the hiring decision; the hiring manager makes the decision. HR uses the job description that the hiring manager approves. The financial approval to make the hire is often at a higher level than the hiring manager.

HR uses job boards, company website submissions, college campus recruiting, job fairs, and other activities to help them generate leads that tie to qualified candidates.  Then the screening occurs.

Electronic screening through electronic resume submissions are often key word focused. If you don’t have the right key word, you may stay lost in internet space or Never Never land.

Paper resumes or electronic resumes who pass the screening process are then reviewed by an HR recruiter. A typical review lasts 5 to 10 seconds.

To be fair to HR, how else could they get from thousands of submissions to a target number of 10-20 that can be called for a telephone screening?

The telephone screening then leads to 4-6 candidates that may be interviewed by phone, video conference, or in person. HR usually coordinates all interviewing and maintains documentation for legal hiring compliance.

HOWEVER, it is the hiring manager or her boss who usually makes the hiring decision; not HR. So the goal of getting a job is either to run through the rat maze of job boards, HR, and interviewing (consumer sale approach) or to do what insiders do to get the best jobs (business sale approach). Jobpreneurshipä does not demean those wanting to go through the rats maze but it does focus on the business sale approach.

In every case, HR will be involved at some point. If no one is going through the business sale approach, the HR conduit is the only source for candidates. Also, HR must eventually be involved to ensure company policies are followed, government regulations are followed, and to give their review and advice to the hiring manager.

The insider knows how to make the business sale and then is directed to HR AFTER the emotional decision to hire by the hiring manager has already been made.

Job Searching is a Business to Business Sale, NOT a Consumer Sale; Part Three

How can a hiring mistake harm a company?

How about an EEOC error causing a law suit? Some companies have paid out millions.

How about a disgruntled or negative attitude hire that sours morale, spreads rumors, creates strife, or does not follow rules impacting productivity?

How about a good intentioned employee, who makes poor decisions without involving management, that costs millions in excess inventory, uncollected customer payments, wasted advertising dollars, low productivity sales teams,…etc.

How about a less than honest employee who steals from the company? I have seen cost millions of dollars.

How about a naïve or foolish employee who says the wrong thing to a customer or to the media? Customer good will is lost. Lawsuits can easily occur. Bad media and publicity exposure could unwind hundreds of millions of dollars in marketing advertising and media relations.

Just take the recent BP oil spill. Was an employee somewhere at the heart of the problem? The cost is $20 billion and counting.

Are these hiring mistakes or managing mistakes? Both. Managing starts with hiring. Ultimately, the manager is responsible for the hiring decision and writing the specification that is given to HR. If the manager makes a mistake or does not hire or manage well, her neck could be on the chopping block.

Wise managers eliminate problems (retrain or fire) and learn from them (tighten hiring requirements).  The decision is theirs. The risk is theirs. Burned once, most managers don’t want to be burned a second time. Executives, by the time they are at this level, have been burned numerous times in different ways.

You may have personally been burnt by someone spreading a false rumor, stealing from you, or worse. In business, the manager’s career and reputation is on the line. His bonus and promotional opportunities are also on the line.

That means, your fit to the job description requirements is really only 50% of the story. Your fit is merely the first step to join the pool of other technically qualified people.

The hiring decision is based upon unspoken questions, such as “can I trust you?”, “will you help me get promoted or be self-promoting?”, “will you do what I say (to manage the risk) or be a cowgirl?”, “do I like you?”.

These factors are not decided by HR or other gatekeepers. HR is there to help the hiring process just like procurement helps the buying process. But in both cases, the decision maker is the manager who is responsible – or her boss.

That means the approach to selling to a business is FAR more complicated than selling to a consumer.

The good news is that you can learn the process while your competition keeps assuming the hiring manager is just like a consumer.

Job Searching is a Business to Business Sale, NOT a Consumer Sale; Part Two

Now let’s talk more about the buyer decision for a larger company, such as a Fortune 1000. If you want to work at a company under $50 million in revenue, the characteristics may resemble more of a consumer sale.

A consumer personally decides what they want to buy. If they make a mistake, the impact is usually limited and not a significant impact to them. Buying a house or a car are large purchases but can usually be resold with limited loss and personal impact.

Note well: A consumer decision rarely impacts others outside of their family.

A business buyer usually has specific needs or consolidates consumer spending into leveraged buys.

Business commodity spending, such as toilet paper or printer ribbons, are usually purchased in large quantities in a bid process. The vendor who has the needed product at the best price with the best servicing relationship usually wins.

However, most business purchases are for specific technologies, raw materials, consulting, and items that could significantly impact their business. To be competitive, they have rules designed to control what is purchased to attempt to only buy what is needed to drive their business forward – at the lowest cost. But that cost is rarely the price paid for the product. The impact of a business purchase is immense with hidden costs and risks.

Let’s take a simple example. Say the company is buying HP laptops. What is the risk of going out and buying a Dell laptop for yourself? First, the price is probably more than buying off a corporate contract. Second, the company has to pay someone to service the laptops. By now having two vendors, the costs for parts and service knowledge, has increased. Third, the IT software strategy may require interfaces and memory/disk requirements that your new Dell laptop does not have. Bad decision? You bet. You will probably get your hand slapped.

This example gets a lot worse depending upon what is purchased for the company. If the buyer makes a major mistake, the impact can be the entire company. I have see some companies go out of business for making naïve or poor decisions. Everyone can be impacted. Management take mistakes very seriously. A wrong decision or not following the rules could easily cost your job.

The business buyer decision impacts the business. Bad decisions result in slaps on the wrist to being fired.

This has a dramatic impact on how companies buy – and hire.

Job Searching is a Business to Business Sale, NOT a Consumer Sale; Part One

One of the biggest mistakes that job seekers make is to assume that looking for a job is no different than how they shop for items that they want. That sounds reasonable. It is what most of us know. It is all that most of us ever see! However, for job seekers, it is tragically wrong.

Now, I can just tell you it is wrong or I can explain why it is wrong and set the stage for what you should consider doing.

Let’s start by comparing consumer spending to business spending.

Consumer spending is mass marketing. The idea is that if you spread the message to enough people, buyers will show up and buy your product or service. Think about TV or magazine advertisements. They play to broad audiences – whoever is watching the program or reading the magazine. Such a market could be hundred of millions of potential viewers. Further, the product may get lost among hundreds of alternative products for hundreds of millions of people to consider.

That is why billions of dollars are spent on advertising and branding to become the most predominate product in the public’s eyes, hopefully resulting in large numbers of people buying their product.

There is some market segmentation, but it is usually to broad categories like 15-20 year olds. That only contains tens of millions of possible product buyers.

The pricing of these products is usually relatively low. The products are usually commodities, like shampoo, where large numbers of competitive alternatives keep pricing competitively low. Ongoing profit depends upon large numbers of people buying their product over and over again. That is, the buying public “consume” the product and have to buy more at some time in the future. That is why the buying public are often called “consumers.”

The key term here is “commodities.” Unless you demonstrate unique value, you are viewed as one of many to choose from, i.e. a commodity. It is hard to stand out from the crowd if you are viewed as just another one in the crowd.

On the other hand, Business spending is usually divided into two categories. The first is what is commonly purchased on a routine basis. These are called consumable items or commodities. The second spending type is specified product (i.e., for raw materials or parts used in manufacturing, consulting services, computer solutions, and a host of uniquely needed and higher valued products and services). This is true regardless of the “business” you are in, including public and private sectors.

The business buying process, whether through HR or procurement, usually begins with a job description or a specification for a specific need that is already approved by management. The range of buying includes low value and low priced (low cost labor) to high value and high priced (higher skilled and valued labor).

Here is your question: Are you a low value consumer product (commodity) that people will buy (hire), use up, and buy more elsewhere? Or, are you a unique person who can bring value to a company?

Do You Seek Pills or Performance?

Why do I talk about pills?  Have you ever noticed that if you wanted to lose weight, improve your health, feel better emotionally, gain muscle – with almost any problem people are willing to help you by magic pills, magic processes, or short cuts? I even heard a person who meditates one hour a day, for personal peace and harmony, sell a series of tapes on how for only a few minutes a day you can have the same result that takes you an hour today. How many times a day do you get a get rich quick scheme that only requires a few minutes and “you too can join the rich and famous”?

Just think about it. No more having to exercise, no more having to eat a balanced low calorie diet, no more losing your hair, no more health issues, no more worries about your credit card debt, no more hard work or long hours studying, no more pressure – just take this pill, buy this tape, or follow these 10 simple steps… When your friend falls for one of these lines you may laugh at them, but how many times have you been fooled by wanting to take short cuts to results?

The other option is performance or results. If you want lifelong weight loss, what changes are you making in your lifestyle to get that result. If you want better health, mental or physical, what are you doing about your diet, work habits, stress levels, exercise, and other lifestyle decisions that may impact your health?

I believe it was B. T. Barney who said that “THERE IS A SUCKER BORN EVERY MINUTE.” Well, aren’t we all suckers at some point and time?

Perhaps the biggest sucker is ourselves when we seek to pop a pill to solve a problem that is really only solved by lifestyle changes.

If you want lifetime performance, you have to do what it takes to get the results – the right way.

Are you still looking for pills to pop or to learn how to deliver performance and get the results you want?

Are You a Victim or a Victor?

There many victims in this world. In fact, anyone can claim to be a victim. The poor may not have enough food, clothing, education, healthcare, nurturing, safety, role models, etc. The rich may have been spoiled, not enough time with loving parents, too much freedom, too much money, too many temptations, too much unstructured free time, too much access to drugs, sex, and mischief. Perhaps you are in the middle but had a negative teacher experience, a professor who could not teach, a boss who was unethical, etc. It is easy to blame others or our circumstances. It emotionally feels good to blame the system, blame our situation, and ignore our own responsibility. You might get compassion from a court of law or others but feeling like a victim does not solve anything. You will just remain a victim.

We have far fewer victors. A victor does not ignore the injustices in life. Instead, they feed off of wanting their lives to be different. They take any negative energy and turn it into positive motivation to become different. They want to provide food, clothing, opportunities, a better world and a better life for themselves and for their children and grand children. They choose to win at the game of life. They get up each morning determined to break through their past, their excuses, and their weaknesses to make a difference, to maximize their potential, and to ultimately leave a legacy.

Being a victim is easy. You don’t have to do anything.

Being a victor is hard. You have to be determined, work hard, persevere, and surround yourself with other like-minded victors to become successful. Many future victors are often surprised how many older victors are willing to reach out a hand to help those who are determined to win in life. These older victors have won already and are now working on paying it forward in order to leave a legacy for future generations of victors.

At the end of the day, the difference is what you decide to do with your life.

Will you be a victim or a victor?

The Shocking Challenge for Graduates Getting A Job

The employment news on Friday, June 4, 2010 was that unemployment fell to 9.7% nationally. That sounds like an improvement. However, when you peal back the number, less than 10% of the improvement came from the private sector – far less than expected. The improvements came from government hiring but are clouded by how many are related to temporary Census workers.  The bottom line is that the employment picture for everyone has not really improved. The stock market understands this math and the DJIA fell 323 points.

So, what does that mean for graduates? First, most students don’t really know what is going on. They often believe that getting a job is something to think about when they graduate; and not before. The real shock will be when they enter the transition market that over 30 million Americans are experiencing.

Let’s look at some of the information provided by USA Today on May 19, 2010. You can read the article by clicking here.

First, 2.4 million new students have recently graduated. That does not include graduate level students. Many of them will struggle to get an interview, much less get hired.

The Bureau of Labor Statistics is cited as showing five job seekers for every opening. Who knows where they get their numbers. My HR sources tell me that hundreds and thousands are applying for posted positions. I will let you decide which you believe is true for your dream job.

What is astounding is that the percentage of employers planning to hire recent graduates is continuing to go down! The article cites 79% in 2007, 58% in 2008, and 44% this year with last year around the same number.

There is no question that the markets are incredibly competitive with little improvement seen for the next several years.

However, many of these graduates have been accustomed to getting along and not worrying about the future. Many, not finding a job, will simply go back home while others will assume that their parents will continue to pay for their needs. To be blunt, that phenomena will probably be increasing. But believing that they should not have to compete for jobs or assuming someone, like their parents, will help them get a job is living in a bubble that, for many, will eventually end poorly.

The conclusion is that, “are simply not enough jobs to go around.”

I agree with the numbers but not with the implied conclusion. If everyone just sat around, being a victim, the sentiment would be reasonable. However, not everyone will just be sitting around. The ones who get hired will be those who are hungry enough to decide to learn how to compete regardless of the economy. Their attitude will be, “no excuses!” They will choose to learn how to cope and succeed in today’s market. When the market improves, they will be ahead of their peers and far ahead in knowing how to get their ultimate dream jobs.

So how will they learn these skills? Job Doctors is here to teach them. Few may wish to learn, but I want to be there to help them learn the secrets that insiders have always used and that anyone who wishes to be competitive in today’s marketplace must use to be working while others go home to their parents house waiting for more jobs to “go around.”

How about you? Are you taking steps to learn to be competitive? Can you help others know about these insider secrets so that they can also start moving toward their dream job?

Helping College Students and Graduates Get Jobs

The challenges for experienced workers to get a job in today’s market are sobering. The challenges for a college student to land a job after graduation are far worse.

In today’s market, this demographic is caught in the middle. First they are competing against double digit general unemployment, experienced people willing to take a step down just to have a job, retirees wanting to return to the labor force, graduates from prior years who are still unemployed and far fewer companies who are interested in hiring anyone.

I want to help. I will need your help for me to help them. Who is “them”? It may be you, your children, friends, or friend’s children.

My program includes a new book that will be out this summer, speaking at colleges, and offering seminars designed for college students and college graduates.

Will this program solve the problem? No. However, the information that I will be sharing will provide a competitive advantage to those who have the opportunity to listen and to learn.

So, for me to help them, I need your help.

The best way for me to help that population is to work within existing college and alumni programs that are already set up for speakers and continuing education materials for career days, assemblies, student leadership gatherings, conferences, etc.

If you are interested in finding out more, please check out http://www.JobDoctorsInternational.com/speaking/college.

If you are interested in helping me, what I am requesting is that you consider either forwarding my link ( http://www.JobDoctorsInternational.com/speaking/college ) or my brochure to anyone whom you know in your college or alumni organization with any of the following titles:

• Director/Coordinator of Student Affairs
• Coordinator of Greek Life
• Director of Career Services
• Director of Residential Life
• Presidents of Alumni Groups
• Trusted College Staff Relationships
• Trusted Relationships in Associations interested in helping college/graduate students

Please consider helping me to get my urgently needed message to the next generation. For some of us that might mean helping others, perhaps even your children, get off their parent’s dole and out of their parent’s house to move on to their own life adventure.

If you need any brochures or information, please feel free to call me at 888-420-6861 or email me at Jim@JobDoctorsIntl.com.

What are Power Group rules?

Each group makes up their own rules. For example, some groups limit membership to those who have been in transition more than once. Others limit membership to those who have been in a power group before. The assumption is that there will be less learning curve and higher expectations.

However, there are general rules that are common.

First, confidentiality is absolute. Any release of information outside the group without permission is cause for dismissal.

Second, active participation (showing up) is critical. Missing meetings changes dynamics, suggests a lack of commitment, and distracts from momentum.

Third, comments are to be open and honest but with an attempt to be constructive.

Fourth, a commitment to help each other emotionally. Each member will have highs and lows, whether they will admit it or not. Problems at home, failing to get the job they “knew they would get”, no one returning phone calls, etc, need understanding, encouragement, and motivation to persist in keeping efforts high.

Fifth, bringing in leads that everyone can chase is critical. If I share a lead that can help you and you never share a lead that can help me, I will soon quit sharing leads and the usefulness of the group diminishes.

Sixth, constantly thinking about how to introduce and refer other members into your network – so they can expand their network. If you are learning to trust other group members, shouldn’t they be introduced as a trusted relationship to other trusted relationships? Here is the most powerful concept. People who hire, prefer to hire those referred by people whom they trust.

Seventh, each member should be accountable to each other. The commitment to participate, attend networking events, make phone calls, share leads, and make introductions usually means that you will be asked about your results at the next meeting. Often this pressure will drive you to keep your performance level high when you might have slacked off if no one would know better.

Finally, each member knows that a Power Group is a strategic asset but merely one of many areas that need to be developed. When looking for work, the 2 hours a week in a Power Group will not replace the 58 hours needed to follow the Roadmap to Success. Nor will a Power Group replace the need for personal coaching and training. However, Power Groups are recommended to supplement your efforts to win your next job.

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